WHO WE ARE

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Alan Henson Profile Picture
Alan Henson
WHAT WE DO

Brand Architecture
Brand Strategy
Employer Branding
Mergers & Acquisitions

We’re passionate about tackling the imperatives of modern leaders

Learn how we deliver on these essential, strategic needs that enable companies to sustain a resilient and impactful business.

HOW WE DO IT
CASE STUDIES
INDUSTRIES
Building better healthcare outcomes, together

At Pariveda, we bring thought leadership to all healthcare industry challenges. Leveraging the benefits of advanced, emerging technologies and fresh perspectives….

INSIGHTS
CAREERS

Choose a career that makes a difference
Andrea O'Neill - Profile Picture

Andrea O’Neill

Overview

Andrea’s strength rests in the balance of curiosity and problem-solving. She has a knack for asking the right questions – the kind that provides pivotal insights – and she pieces together these insights in creative ways to solve complex challenges. She has decades of deep brand positioning expertise, marketing, and customer-centric solutions. 

Experience

With over 30 years in brand development and 18 years of agency leadership, Andrea has led the development of brand architecture, naming, identity, core messaging, and go-to-market materials for B2B market giants in travel, finance, and technology. She has helped numerous brands redefine their position and increase market share through innovative customer communications and strategic sales resources. 

Outside of the office

Outside of the office, Andrea pursues her passions of hiking, yoga, and lifelong learning. She can often be found on the trails of the Pacific Northwest walking side-by-side with one of her two adult sons, friends, or her adventurous cat, Mia. 

Education and service

Andrea is committed to lifelong learning and is currently pursuing her Masters of Science in Integrated Marketing Communications (MSIMC) at Northwestern University. She holds a Bachelor of Arts in Graphic Design and a minor in Mathematics from UCLA and has completed numerous executive certifications in emerging technologies from Kellogg School of Business Management and other academic institutions. 

Throughout the pandemic, Andrea served as a member of the Medical Reserve Corps volunteering at multiple vaccination clinics, and she currently contributes to her community through environmental restoration projects in the greater Seattle area. 

Insights By Andrea O’Neill

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INSIGHTS

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Alan Henson Profile Picture
Alan Henson