Overview
Andrea’s strength rests in the balance of curiosity and problem-solving. She has a knack for asking the right questions – the kind that provides pivotal insights – and she pieces together these insights in creative ways to solve complex challenges. She has decades of deep brand positioning expertise, marketing, and customer-centric solutions.
Experience
With over 30 years in brand development and 18 years of agency leadership, Andrea has led the development of brand architecture, naming, identity, core messaging, and go-to-market materials for B2B market giants in travel, finance, and technology. She has helped numerous brands redefine their position and increase market share through innovative customer communications and strategic sales resources.
Outside of the office
Outside of the office, Andrea pursues her passions of hiking, yoga, and lifelong learning. She can often be found on the trails of the Pacific Northwest walking side-by-side with one of her two adult sons, friends, or her adventurous cat, Mia.
Education and service
Andrea is committed to lifelong learning and is currently pursuing her Masters of Science in Integrated Marketing Communications (MSIMC) at Northwestern University. She holds a Bachelor of Arts in Graphic Design and a minor in Mathematics from UCLA and has completed numerous executive certifications in emerging technologies from Kellogg School of Business Management and other academic institutions.
Throughout the pandemic, Andrea served as a member of the Medical Reserve Corps volunteering at multiple vaccination clinics, and she currently contributes to her community through environmental restoration projects in the greater Seattle area.
