Overview
Sam is a strategic leader with 15+ years of experience focusing on improving products for the digital customer experience and journey. His unique leadership style ensures that customers receive the best possible digital experiences. Sam’s experience spans both private-sector and government clients, including initiatives for $10B projects, 700+ employees, and other large-scale B2C and B2B implementations. Â
Experience
Sam started his career as an attorney, moved into Federal civil service and consulting, and found his passion in customer experience design and strategy. Sam previously managed a portfolio of $400 million of Federal contracts, provided solution architecture of cutting-edge AI/NLP in support of inefficient processes, and co-created with a client’s organization a strategic plan for a $10 billion/year directorate.
Sam has led teams to accomplish impactful outcomes for clients. He led the development of a unique and differentiated digital customer experience for a Fortune 10 telecom, resulting in an increase in buy-funnel performance by 7X. For another client, he evaluated digital B2B SaaS products (existing and newly acquired) for a Fortune 100 company for customer and user experience improvements, developed a product strategy and vision through a prioritized roadmap, and guided the implementation, prototyping, development, and testing of critical improvements.
Sam has been recognized as a thought leader and speaker, having been published in Forbes, CIO.com, Retail Customer Experience, and others.
Outside of the office
Sam is an avid sci-fi nerd, film photographer, scuba diver, and one of those crazy people who runs just about every day. He loves to spend quality time at home and traveling abroad with his wife and two kids.Â
Education and service
Sam holds a Master of Business Administration (MBA) from American University’s Kogod School of Business and graduated Cum Laude with a Juris Doctorate (JD) from American University’s Washington College of Law (WCL). He previously graduated with a Bachelor of Arts (BA) in Economics and Political Science from the University of Maryland Baltimore County (UMBC). Sam is a member of the Maryland Bar Association and a Project Management Professional (PMP) with the Project Management Institute (PMI). Sam served as an instructor in the United States Digital Service (USDS) Digital IT Acquisition Professional Training (DITAP) course and frequently speaks at local DC universities on the topics of digital product design and management. Sam also serves on the Executive Board of the Sandy Spring Museum, bringing community-driven cultural arts and educational programs to Maryland residents.Â
