CASE STUDY

Transforming customer engagement with AI-powered content optimization

Client: Relay Network

large language models

journeys tested

At a glance

Challenge

Relay Network’s clients struggled to deliver concise, engaging customer communications from long-form content, leading to lower engagement rates and high manual effort in content refinement. Businesses needed a scalable way to automate and optimize messaging while maintaining accuracy, relevance, and brand consistency.

Result

Pariveda leveraged Amazon Bedrock and multiple foundational Large Language Models to build an AI-powered workflow that dramatically streamlined content creation. By significantly reducing the manual effort required to produce customized brand messaging, Relay Network’s clients were able to deliver more effective, digestible content at scale that also preserved each brand’s voice, intent, and trust.

Impact

The success of the pilot validated AI’s ability to enhance customer engagement and streamline content transformation, positioning Relay Network’s platform as a more powerful and efficient tool for proactive, meaningful customer interactions.

Technologies Used

Amazon Bedrock, Amazon S3, Titan Foundation Models , Cohere Foundation Models, AI21 Foundation Models, Claude Foundation Models

watch the case study video

Empowering businesses with content curated at scale

Watch the Relay Network and Pariveda teams describe how the project went from idea to impact proving a new use case for AI-powered content delivery.

Relay Network transforms customer communication to build stronger relationships.

Relay Network is a customer engagement platform that enables businesses to deliver personalized, proactive, and frictionless communication to their end users. By providing a secure, private messaging experience, Relay helps companies across industries connect with customers in real time with timely, relevant content. Their platform is designed to drive higher engagement, faster resolutions, and improved customer experiences by making interactions simple, targeted, and actionable.

Optimizing customer outreach: reducing manual effort, increasing impact

Relay Network’s platform empowers businesses to engage customers through proactive, timely, and relevant communication. However, many companies struggle to deliver clear and concise messaging that effectively captures attention and drives engagement. A common challenge for Relay Network’s clients is the complexity of their content. Long, information-dense materials aren’t designed to be consumed according to modern consumer preferences for short-form, mobile-friendly communication.

Transforming this longform content into succinct, high-impact messaging requires significant manual effort, leading to inconsistencies in quality and scalability issues. To address these challenges, Pariveda and Relay Network collaborated to explore how an AI-powered content transformation solution could streamline the content adaptation and delivery process.

Smarter customer messaging: faster, more engaging, and scalable

Efficiency gains: the AI-driven workflow reduced content processing time, allowing Relay Network’s clients to create and deploy messaging significantly faster.
Scalable, AI-powered content creation: the pilot demonstrated that AI-assisted content transformation can help businesses scale their communication efforts without sacrificing quality or brand consistency.
Proven business value: the project validated the potential for AI to enhance customer engagement, positioning Relay Network’s platform as an even more powerful tool for proactive, meaningful customer interactions.