Podcast
Leading at the Intersection of Purpose and Profit with Tiffany LentzĀ
- Pariveda CEO Margaret Rogers joins Tiffany Lentz, Head of Purposeful Profit, to discuss leading at the intersection of purpose and profit.
About the episode
ParivedaĀ CEO Margaret Rogers sits down with Tiffany Lentz, Head of Purposeful Profit atĀ Pariveda, to explore what it really takes to lead at theĀ intersection of purpose and profit.Ā
Tiffany shares her journey fromĀ corporate consultingĀ toĀ purpose-driven leadershipĀ and why building businesses that deliver bothĀ performance and impactĀ hasĀ become central to her work. Together, they unpack the reality of running aĀ purpose-driven organization, where leaders must continuously balanceĀ short-term performanceĀ withĀ long-term impact.Ā
Drawing onĀ ParivedaāsĀ B Corp certificationĀ journey,Ā Tiffany breaks down what it takes toĀ operationalize purposeāfrom definingĀ meaningful metricsĀ and creatingĀ accountabilityĀ to embedding purpose into day-to-day decision-making and culture. She also shares a candid look at the rigor behind becoming aĀ Certified B CorporationĀ and whyĀ external accountabilityĀ is critical forĀ sustained impact.Ā
This conversation offers practical insight for leaders navigating theĀ future of workĀ and building organizations whereĀ purpose and profitĀ truly work together.Ā
A conversation onĀ purpose-driven leadership,Ā B Corp certification, and how to lead at theĀ intersection of purpose and profitĀ in todayāsĀ future of work.Ā
Youāll learn:Ā
- What it really means to lead at theĀ intersection of purpose and profit
- Why tension is a necessary part ofĀ purpose-driven leadership
- How toĀ operationalize purposeĀ beyond good intentions
- What it takes to achieve andĀ maintainĀ B Corp certification
- How to createĀ accountability for impact across an organization
- WhyĀ long-term thinkingĀ mattersāand how to balance it withĀ short-term performanceĀ
Episode outline
0:00 Introduction
02:00 Tiffanyās background and journey into purpose-driven work
06:00 The tension between purpose and profit
12:00 Short-term vs. long-term decision making
18:00 What it takes to operationalize purpose
25:00 Inside the B Corp certification process
32:00 Measurement, metrics, and accountability
40:00 Embedding purpose into culture and operations
48:00 Leading through uncertainty and change
55:00 The future of purpose-driven organizations
01:02:00 Final reflections and advice
Episode links
About the guest
Tiffany Lentz is the Head of Purposeful Profit atĀ Pariveda, where she leads the firmās B Corp certification efforts and drives the integration of purpose into the companyās strategy and operations.Ā
WithĀ nearly twoĀ decades of experience in consulting across corporate and nonprofit sectors, Tiffany brings a unique perspective on how organizations can create meaningful impact while delivering strong business performance. She has played a key role in shapingĀ ParivedaāsĀ approach to Purposeful Profitāhelping translate values into measurable actions, scalable systems, and everyday decision-making.Ā
Tiffany is passionate about building organizations that balance performance with purpose and creating environments where people and businesses can thrive together.Ā
About the host
Margaret Rogers, the Host of the Doing Good by Doing Better Podcast, serves as the CEO of Pariveda Solutions, a strategy and technology services firm with a mission to help people develop, catalyze, and discover their potential. She found her way into consulting right out of school, back when dial-up, blinking text, and wallpaper backgrounds defined the web. As User Experience began to emerge, she transitioned from technologist to roles where she was able to explore human-centered design. Margaret is fascinated by the uniqueness of human dynamics in business and is deeply invested in advising leaders on how to design organizations that nurture a strong culture and operational excellence. Her love of learning also extends well beyond the workplace, most recently into the curious behaviors of sourdough starters and backyard hens, who, much like people, have a surprising amount to teach about rhythms, relationships, and the environments they need to thrive.
About the Doing Good by Doing Better podcast
Hosted by Margaret Rogers, CEO of Pariveda, the Doing Good by Doing Better podcast highlights founders, executives, and innovators who share hard lessons, bold ideas, and real strategies for purpose-driven growth.
Every conversation offers practical insights you can use to solve forward. In each episode youāll meet leaders who prove that being impact-driven and achieving meaningful success are not mutually exclusive.
Follow Doing Good by Doing Better on Apple Podcasts or Spotify and join us every other week as we keep learning how to do good by doing better.
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