The impact of investment
in employer branding
Talent is the bedrock of any business – an organization needs to find and keep the right people in place to achieve its goals and objectives. This is a multi-faceted endeavor that starts from the inside out and is often rooted in employer branding. Studies have shown that a strong employer brand not only creates meaningful impact on your ability to attract and retain talent but can add to your overall revenue as well.
So, you might find yourself asking what an investment in employer branding could mean for your business. Following are statistics on the power of employer branding and an interactive ROI calculator to help you assess the potential value for your organization.
Employer branding impact on talent acquisition and retention
According to LinkedIn’s “Ultimate List of Employer Brand Statistics” a strong employer brand can have profound impact
cost-per-hire reduction
faster time to hire
of job seekers consider an employer’s brand before even applying for a job
of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring
reduction in the organization’s turnover
more qualified applicants
Download our interactive Employer Branding ROI Calculator
Employer branding can help reduce costly risk and increase bottom line revenue
A strong employer brand can increase employee engagement and reduce turnover
Recent studies state
of employees are considering leaving their jobs1
U.S. businesses are losing
every year due to voluntary turnover2
And for those employees that don’t leave, low employee engagement costs companies
each year3
Whereas companies with highly engaged workforce are4
- McKinsey Report quoted in https://www.cnbc.com/2022/07/20/40percent-of-workers-areconsidering-quitting-their-jobs-soon.html
- https://www.gallup.com/workplace/247391/fixable-problem-costs-businesses-trillion.aspx
- https://www.conference-board.org/topics/dna-of-engagement
- https://www.gallup.com/workplace/236927/employee-engagement-drives-growth.aspx
Try our Employer Branding ROI Calculator and discover how a strong employer brand could impact your bottom line️
Employer branding begins with understanding the needs and perspectives of your employees
Our Accuiti Employer Brand Diagnostic measures employer brand perception across 8 key areas of primary importance to your workforce. It provides insight into the alignment and misalignment between various employee segments in intuitive, visual displays for comparison and analysis. It’s easy to implement and an effective way to focus your employer brand efforts where they matter most.
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