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Like it or not, technology and media companies now influence healthcare

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Adopting and experimenting with new technologies in healthcare

Thanks to an influx of exciting new technologies and partnerships, patient experience and the healthcare industry as a whole are rapidly changing. The impact of additional research, new data developments, and cutting-edge treatments on the healthcare industry is truly impressive. Major medical providers around the world must now embrace the future of medicine so they don’t fall behind — but they’re not the only players in their field.

Whether healthcare providers like it or not, it appears that technology and media giants will be joining them in this brave new world of medicine. Healthcare executives might be skeptical, but the entrance of tech and media companies such as Apple and Amazon into this arena promises to meet pressing needs the industry has fallen behind on. For example, a lack of solid cybersecurity among healthcare institutions has led to massive breaches of sensitive data, and this includes information such as patient health records, Social Security numbers, and billing information.

Augmented with expertise from companies in outside industries, though, healthcare organizations and patients can both benefit. To put it simply, seasoned tech and media companies can enhance frustrating parts of patient experiences that lag behind the times.

Read the full article by Marc Helberg on ReadWrite.

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By Marc Helberg
Managing Vice President - East Region

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