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Pariveda unveils updated brand


DALLAS, Nov. 10, 2021 — Pariveda, a leader specializing in solving complex technology and business problems, announced today its updated brand positioning. The new positioning reiterates the company’s commitment to aligning its purpose of developing people towards their highest potential with the long-term success and mission of its customers.

“Pariveda is evolving our brand to better articulate our founding vision and purpose of aligning our people-centric business model with the mission of our customers, delivering strategy, process, and technology that enables all our stakeholders to thrive and realize their full potential. Our partnerships with our clients underscore how we hire and develop individuals who will be at our client’s side every step of the way to help fulfill their own company’s mission,” said Bruce Ballengee, the company’s Founder and CEO.

Three brand promises support the new brand positioning:

  • “Aligning our success with yours”
    • Underscores the commitment to delivering the best possible outcomes while helping clients with their own professional goals become innovative heroes within their organizations
  • “Comfortable navigating complexity and ambiguity”
    • Highlights Pariveda’s specialty in solving complex technology and business problems with no apparent solution by partnering with their clients
  • “A long view focus on sustainable partnerships”
    • Focuses on the belief that being an employee-owned company frees their teams to be truly vested in working towards the long-term, sustained success of their clients’ teams

Pariveda unveiled a new logo, colors, and design identity that speak to the company’s curious, problem-solving nature and ability to solve ambiguous challenges.

“Our new positioning reinforces our value enabling successful outcomes for our clients. We help our clients navigate complexity and solve problems without apparent solutions. We do this in a collaborative way in line with their organization’s mission, culture, and values. We listen to our client’s challenges, seek to understand their business, and co-create tailored solutions that fit their needs,” said Cynthia Real, the company’s Vice President, Brand & Communications.

Read the full press release here.

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