Overview
Mr. Bryan Jenkins has a deep, practiced knowledge of brand development and go-to-market strategies and implementation across a wide array of B2B sectors. Bryan’s industry experience includes technology and SaaS platforms, consulting and business services, healthcare along with its adjacencies, industrial and construction services, manufacturing, and retail. His understanding of and approach to building brands is rooted equally in strategy and creativity, allowing for a unique, holistic vantage point from which he can guide teams.
Experience
With 20+ years dedicated to developing and building category-leading brands, Bryan is an award-winning senior brand strategist and creative director able to tell a focused, compelling story using a wide variety of communication channels. He has led many successful national branding and re-branding efforts across multiple sectors all with the simple, singular goal of telling a more clear, compelling and consistent story in order to meet the business objectives – in other words, to increase sales.
Bryan now uses that extensive experience to lead and support teams and help guide, shape, and steward the direction of Sustena as a part of Pariveda. Prior to joining Sustena, Bryan held Creative Director positions at Industri, Velocity Worldwide, and The James Group, where he began his branding career as an Art Director and Copywriter.
Outside of the office
Bryan enjoys finding new corners of Brooklyn to explore with his wife April, kids, Sylvie and Rowan, and dog, Jax. Whenever possible he sneaks away to browse the dusty corners of record shops for 90’s alternative vinyl, 70’s soul, and vintage jazz. Having apparently piqued his coaching abilities with the 12-year-old set (after both a softball and baseball championship) Bryan now enjoys being a spectator (with a LOT of opinions) watching both his kids play at advanced levels. He also spends time playing tennis, skiing, and trying desperately to keep pace with his kids’ math abilities.
Education and service
Bryan graduated from Syracuse University with a Bachelor of Science in Advertising from the Newhouse School of Public Communications. He remains active in the alumni community in and around New York City and makes his way up to Syracuse for a football or basketball game whenever possible. He has spent the better part of the last 10 years honing his coaching skills and patience as a volunteer head coach for his kid’s baseball and softball teams and is now looking for the next chapter of his volunteering life. He has also been a guest lecturer on brands at various local universities.
