Overview
Bryan brings a deep, practiced knowledge of brand development – from concept and generation to go-to-market strategies and implementation – across a wide array of B2B sectors. With industry experience including technology, consulting and business services, healthcare along with its adjacencies, industrial and construction services, manufacturing, retail, fintech and beyond, there are not many categories he has not come across. Bryan’s understanding of and approach to building brands is rooted in a strong combination of creative and strategy, allowing for a unique, holistic vantage point from which he can guide teams. Â
Experience
As an award-winning senior brand strategist and creative director, Bryan’s strength is guiding and orchestrating multi-dimensional teams to craft-focused, clear and compelling brand narratives to differentiate and help use brand as a value driver for our clients. He has led many successful national branding and re-branding efforts across multiple sectors – largely for the portfolio companies of Private Equity firms – all with the simple, singular goal of telling a clearer, compelling and consistent story in order to increase business value. 
Bryan now uses that extensive experience to lead and support teams and help guide, shape, and steward the direction of Sustena as a part of Pariveda. Prior to joining Sustena, Bryan held senior strategic and Creative Director positions at Industri, Velocity Worldwide, and The James Group, where he began his branding career as an Art Director and Copywriter. 
Outside of the office
Bryan enjoys finding new corners of Brooklyn to explore with his wife, April, kids, Sylvie and Rowan, and dog, Jax. Whenever possible, he sneaks away to browse the dusty corners of record shops for 90’s alternative vinyl, 70’s soul, and vintage jazz. Having apparently piqued his coaching abilities at the 12-year-old set (after both a softball and baseball championship!), Bryan now enjoys being a spectator (with a LOT of opinions), watching both his kids play at advanced levels. He also spends time playing tennis, skiing, and slowly going through the entirety of the NY Times Cooking recipe collection. Â
Education and service
Bryan graduated from Syracuse University with a Bachelor of Science in Advertising from the Newhouse School of Public Communications. He remains active in the alumni community in and around New York City and makes his way up to Syracuse for a football or basketball game whenever possible. He has spent the better part of the last 10 years honing his coaching skills and patience as a volunteer head coach for his kid’s baseball and softball teams and volunteering at a local Brooklyn food bank on a weekly basis. He has also been a guest lecturer on brand at various local universities. Â
