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Podcast

The Best of Season 1 and What It Means to Lead with Purpose 

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About the episode

What happens when leaders stop treating purpose as a “nice-to-have” and start treating it as a business imperative? 

In this special Season 1 wrap-up episode of Doing Good by Doing Better, Pariveda CEO Margaret Rogers revisits some of the most impactful conversations from the inaugural season—reflecting on the founders, executives, and innovators who are redefining what purposeful leadership looks like in today’s evolving future of work. 

Featuring highlights and insights from Susan Kennedy, Dr. Rebecca Parsons, and Doug Conant, this episode explores what it really takes to lead organizations that balance performance, empathy, innovation, and long-term impact.

Across these conversations, a clear thread emerges: purpose-driven leadership is not about choosing between doing good and achieving business success. It’s about building organizations capable of doing both—intentionally, sustainably, and at scale. 

Margaret revisits conversations on:

  • Building authentic partnerships that create lasting community impact 
  • Why empathy and responsible technology matter more than ever in the age of AI
  • The leadership habits required to navigate uncertainty and organizational change  
  • How leaders can create cultures rooted in accountability, trust, and long-term thinking 
  • What it means to build businesses designed for both people and performance
    In this

Whether you’re leading a team, scaling a business, or navigating how technology is reshaping leadership itself, this episode offers practical insights and real-world perspectives from leaders actively solving forward.

Episode outline

0:00 Introduction and Season 1 reflections 

1:45 Why purpose-driven leadership matters now 

4:20 Susan Kennedy on infrastructure, partnerships, and long-term impact 

9:15 Dr. Rebecca Parsons on responsible technology, AI, and empathy 

14:40 Doug Conant on leadership, resilience, and human-centered culture 

19:10 Shared themes across purpose-driven organizations 

21:30 Final reflections on leadership, purpose, and the future of work 

23:15 Closing thoughts and Season 1 wrap-up 

Episode links

Featured Guests

Susan Kennedy 
CEO of Cadiz and former Chief of Staff to California Governor Arnold Schwarzenegger, Susan Kennedy shares insights on building authentic partnerships and solving large-scale infrastructure challenges through collaboration, long-term thinking, and purposeful leadership. 

Dr. Rebecca Parsons
CTO Emerita at Thoughtworks, Dr. Rebecca Parsons discusses responsible technology, ethical AI, and why empathy is essential for building systems—and organizations—that last. 

Doug Conant 
Former CEO of Campbell Soup Company and founder of ConantLeadership, Doug Conant reflects on the leadership flywheel, human-centered leadership, and the importance of leading with intention during moments of transformation. 



About the host

Margaret Rogers, the Host of the Doing Good by Doing Better Podcast, serves as the CEO of Pariveda Solutions, a strategy and technology services firm with a mission to help people develop, catalyze, and discover their potential. She found her way into consulting right out of school, back when dial-up, blinking text, and wallpaper backgrounds defined the web. As User Experience began to emerge, she transitioned from technologist to roles where she was able to explore human-centered design. Margaret is fascinated by the uniqueness of human dynamics in business and is deeply invested in advising leaders on how to design organizations that nurture a strong culture and operational excellence. Her love of learning also extends well beyond the workplace, most recently into the curious behaviors of sourdough starters and backyard hens, who, much like people, have a surprising amount to teach about rhythms, relationships, and the environments they need to thrive.

About the Doing Good by Doing Better podcast

Hosted by Margaret Rogers, CEO of Pariveda, the Doing Good by Doing Better podcast highlights founders, executives, and innovators who share hard lessons, bold ideas, and real strategies for purpose-driven growth.

Every conversation offers practical insights you can use to solve forward. In each episode you’ll meet leaders who prove that being impact-driven and achieving meaningful success are not mutually exclusive.

Follow Doing Good by Doing Better on Apple Podcasts or Spotify and join us every other week as we keep learning how to do good by doing better.

Margaret Rogers Headshot
By Margaret Rogers
Chief Executive Officer
Margaret Rogers, CEO of Pariveda, champions a purpose-driven culture focused on developing leaders, fostering continuous learning, and driving meaningful impact through strategic partnerships that extend business success beyond profit.

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