Building the patient relationship
IT leaders in healthcare should prioritize implementing patient-centered technologies, using data to drive improvements in patient experience, and fostering collaborative relationships with patients to improve overall satisfaction and outcomes.
Allison Esenkova shares her perspective on recent patient experience trends and what healthcare CIOs and other health IT leaders can do to capitalize on them.
“Relationship quality is a major predictor of patient loyalty. There is an increasing wave of competition with nontraditional players, such as workplace health centers and retail-based clinics, and retention through direct experience with the provider is becoming more important. This relationship-focused experience is what motivates and retains doctors and other clinicians, as well – it is the fulcrum of the ecosystem.”
