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Doris Lin


Doris Lin is a creative leader with over 25 years of experience in delivering innovative, human-centered digital products and solutions that transform customer experiences, deepens engagement, and deliver measurable business value. A strategic thinker, passionate about solving complex problems, Doris is recognized for her talent in building consensus among diverse stakeholders, leveraging data insights to anticipate customer needs, proactively identifying opportunities, and guiding multi-disciplinary teams from vision to realization. 


Doris brings a design-led mindset to every client initiative across a wide range of industries, including healthcare, financial services, consumer brands, and media. Her primary areas of expertise lie in customer experience strategy and design, workshop facilitation, and product innovation. Over the years, Doris has helped leading companies define and execute their digital strategy, reimagine products and services that enable their strategic objectives, and deliver delightful customer experiences that strengthen brand loyalty and create measurable value. 

Doris is committed to cultivating agile, collaborative, human-centered way of working across internal and external teams to promote a holistic approach that not only creates better products and solutions but also fuels sustainable business innovation to meet the changes of today’s fast-changing digital world. 

Prior to joining Pariveda Solutions, Doris was a Managing Director at Optimity Advisors, a digital transformation consultancy, where she led the creative competency across multiple regions within the enterprise. Doris joined Optimity via an acquisition of Square One Solutions, a digital agency she co-founded that specialized in creative design.

Outside of the office

Doris and her husband, Rich, love to share their passion for travel and food with their three boys – Whether they are in Italy, Spain, China, or Switzerland, they enjoy exploring off-the-beaten path for local culture and cuisine. Doris also enjoys refueling her creative side by going on hikes, visiting museums, and drawing with her sons. 

Education and service

Doris graduated Magna Cum Laude from the University of California, Los Angeles, with a degree in Fine Arts. She enjoys volunteering her creative services to Title 1 schools and educational non-profit organizations to help enhance their brand and web presence.