Scott Roush

Overview

Scott is a seasoned leader with deep expertise in user experience design and strategy. He drives impactful business outcomes through innovative product solutions. With a strong background in creative and technical disciplines, Scott guides cross-functional teams in delivering exceptional user experiences that fuel business growth and product adoption. He is recognized for his ability to blend research, design, and strategy, creating user-centric solutions that meet complex business needs across diverse industries. Known for his mentorship and leadership, Scott fosters a collaborative environment that inspires team creativity and growth. 

Experience

With two decades of experience in user experience consulting, Scott has developed a proven track record of shaping product strategy, leading design efforts, and enhancing user interactions across various industries. At Pariveda, Scott has been pivotal in guiding business strategy, project direction, and user experience initiatives. He focuses on information architecture, interface design, and crafting seamless user experiences through wireframes, prototypes, and workflows. 

Scott has worked with cross-functional teams, including product managers, engineers, and stakeholders, to execute cutting-edge products that drive growth and user engagement. His expertise spans creating innovative design concepts, conducting user research, and iterating on design solutions to improve product value. Beyond his direct project contributions, Scott is passionate about mentoring junior designers and fostering an environment of continuous learning and growth. 

Before joining Pariveda, Scott spent over ten years in advertising as a graphic designer, art director, and creative director. He led design initiatives for various clients and created compelling brands, websites, marketing materials, and digital experiences. 

Outside of the office

Scott enjoys spending quality time with his wife, two children, and three fur babies when he is not working. He is an active volunteer and road crew member for his kids’ marching band, supporting the students and the community. In his personal time, Scott is passionate about photography and wood sculpting, finding these hobbies to be both creatively fulfilling and a great way to unwind. 

Education and Service

Scott holds a bachelor’s degree in Advertising Arts from the University of North Texas. He is also a founding member of Fins with Disabilities, a Pariveda Employee Resource Group dedicated to creating a supportive and inclusive work environment for employees with disabilities.