CASE STUDY

Creating a Streamlined TV Experience

$ 0 B

In revenue

0 K

Employees

At a glance

Challenge

Standing out in a crowded marketplace through a reimagined customer experience that elevates brand value and increases conversions.

Result

Pariveda built modern, intuitive website experiences with a streamlined customer journey, reducing friction points and simplifying buy flow.

Impact

The redesigned visual package engaged customers and lowered decision-making barriers.

SatelliteTV* is a $6.9B, multichannel, video programming distribution company with approximately 14,000 employees.

Since SatelliteTV launched in the early 90s, the marketplace for video programming has evolved with more products and more competition. The company was pursuing strategies to rise above the noise and provide the best experience to customers.

Turning up the dial on user experience.

The television marketplace had become saturated and increasingly competitive. SatelliteTV sought to differentiate themselves from the crowd with a new product. They also wanted to make it easier and faster for customers to make purchase decisions.

SatelliteTV hired Pariveda to help them reach their modernization goals by designing optimized website experiences that seamlessly guided users through the customer journey.

How Pariveda catered to the right audiences:

Conducted competitive market research and designed consumer journey maps.
Collaborated with SatelliteTV’s UX team to rapidly design, test, and build key website experiences, including the home page and site navigation.
Documented technical requirements for developers to build at the speed and momentum of the project work.