CASE STUDY

Elevating the hiring experience to attract top talent

Employer Branding

Client: Teed & Brown

Counties reached

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Unique services provided

At a glance

Challenge

Drive talent recruitment with a reimagined hiring experience.

Result

Pariveda developed a seamless careers platform that reflects the company’s unique brand and culture and targets and engages qualified candidates.

Impact

The new recruitment platform positioned our client to continue growing and expanding into new territories.

A thriving turf science-based lawn care company enjoys a higher-than-average employee retention rate in the industry.

As Teed & Brown grew and opened new locations, they struggled with articulating and sharing their company differentiation to attract suitable candidates.

Designing an effective recruitment platform to find the best talent in a niche market.

Inside the company, Teed & Brown was known as a great place to work, but as they expanded operations, they couldn’t figure out how to share their positive culture story with the outside world in order to attract and engage the most qualified candidates. They turned to Pariveda, their long-time brand partner, to help them design a more effective hiring experience.

How Pariveda captured the essence of a workplace:

Highlighted Teed & Brown’s core differentiator – clear career development opportunities, including ongoing employee education – with employee testimonials.
Identified three distinct sources for talent and designed a clear path for each source to navigate the site and read messages targeted to their career needs and mindset.
Captured the company’s spirit and employee camaraderie through real-life photography and individual interviews.