CASE STUDY

Gamifying Learning to Accelerate the Adoption of New Concepts

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Employees

At a glance

Challenge

Win the endorsement of decision-makers to adopt a citizen development program to accelerate problem-solving and innovation.

Result

Pariveda designed a custom learning experience to teach key concepts and demonstrate the value and accessibility of citizen development.

Impact

The project’s success led our client to expand game-based learning offerings across various topics and formats.

EnergyCo* is a 72-year-old energy infrastructure company based in Canada, Mexico, and the U.S. serving the natural gas, oil, and power industries.

EnergyCo believes in the power of citizen development (CD) to accelerate problem-solving and innovation. This practice uses drag-and-drop tools to empower non-developers to build custom business applications. To institute CD across the organization, the company needed to raise awareness, engagement, and adoption among key decision-makers.

EnergyCo had successfully introduced CD to early adopters, which increased awareness for opt-in participants but failed to influence leaders.

EnergyCo needed to highlight CD’s impact on the organization in an accessible, approachable, and fun way, so they hired Pariveda to create a repeatable and scalable experience that could teach and reinforce key CD concepts and provide hands-on, practical training.

How Pariveda generated excitement for the CD program:

Collaborated with Information Services (IS) to understand principal learning objectives, determine the ideal game experience, and create custom puzzles aligned with goals and objectives.
Built a virtual escape room and partnered with EnergyCo to iteratively test and improve puzzles and overall game flow, difficulty, and narrative.
Implemented a no-facilitation model to ensure teams could self-organize and move through the experience without IT bottlenecking their progress.