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3 ways pharma manufacturers can foster patient trust


Build lasting relationships

At best, the current relationship between patients and pharmaceutical manufacturers is nearly nonexistent. At worst, it’s skeptical. Per a Harris Poll study, only 9% of consumers believe pharmaceutical companies prioritize people over profits — a troubling number for industry players trying to reach out to their audience.

Most of that skepticism is due to a communication gap. Until recently, pharmaceutical manufacturers marketed products under brand names instead of company names, and Accenture found that 81% of them still rely on healthcare providers to educate patients on their services. Unfortunately, the same Accenture study found the overwhelming majority of providers — 85%, in fact — “sometimes, rarely, or never” share that information.

Patients are used to forming relationships with their doctors, but what if they had a similar trusting relationship with the companies manufacturing their medicine or medical devices?

Read the full article by Marc Helberg in Life Science Leader.

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By Marc Helberg
Managing Vice President - East Region
Marc serves as the Managing Vice President for Pariveda’s Philadelphia office. He is an energetic people developer and problem solver, focused on ensuring that the right size solution is brought to organizations enabling strategic progress.

At Pariveda, we address the imperatives of modern leaders, enabling them to sustain a resilient and impactful business

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