A partner to the traveler’s experience
Why do you travel? For the majority of people, a hotel is simply a place to sleep and keep their valuables while they explore new and exciting locations and activities. With the (possible) exception of a few ultraluxe all-inclusive resorts, nobody travels somewhere just for a hotel. They travel for the immersive experiences they’ll have.
A report by Google noted that 82% of leisure travelers don’t consider choosing an accommodation provider when they first start thinking about a trip. This might strike many hoteliers as a harsh reality, but savvy industry pros will see it as an opportunity.
Understanding a hotel’s role in creating a guest’s overall travel experience is the first step in delivering tangible value. Read the full article by Margaret Rogers in Hotel Executive.
