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How pharma companies can better connect with patients

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Beginning with patient engagement

In a competitive market, brands rely on their reputations to give them an edge. However, these reputations are built on perceptions — and because it’s up to consumers to develop their own perceptions, brands may feel as though they have less control in developing lasting loyalty. This is especially true in the pharmaceutical industry due to where pharmaceutical manufacturers reside within healthcare’s value chain.

In the patient-doctor relationship, pharmaceutical companies are the left-out third wheel. Proactive reputation management is one of the reasons we’re seeing more and more brands take a stand on issues (including controversial ones). Today, the majority of people are “belief-driven buyers.” Consumers want to feel good about the companies they support, and pharma can improve relationships with their patients in plenty of ways.

Read the full article by March Helberg on PharmaLive.com.

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By Marc Helberg
Managing Vice President - East Region
Marc serves as the Managing Vice President for Pariveda’s Philadelphia office. He is an energetic people developer and problem solver, focused on ensuring that the right size solution is brought to organizations enabling strategic progress.

At Pariveda, we address the imperatives of modern leaders, enabling them to sustain a resilient and impactful business

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Learn how we deliver on the essential, strategic needs that enable companies to sustain a resilient and impactful business.

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