Overview
Having sold her business-to-business brand consulting firm, Sustena Group, to Pariveda, Brenna continues to lead its talented and multi-disciplinary team to provide growth-focused companies the opportunity to develop stellar brands that compete as effectively as larger, more well-funded competitors. For over 20 years, Sustena has guided hundreds of new and existing companies in building successful brands to compete and raise their enterprise value through transformative strategic and creative engagements, from naming over 45 businesses to developing and repositioning brands to clarifying their brand architecture and defining go-to-market strategies. Â
Experience
As a 30+ year practitioner of strategic brand development, Brenna honed Sustena’s original brand development process, which has been the framework for the group’s success. Applying this rigorous methodology and her industry expertise resulted in developing compelling and competitive brands with the right balance of business strategy, brand differentiation, clear storytelling, and a contemporary visual presence. 
Brenna’s years of experience have allowed her to articulate a powerful case for the importance and business value of strategy-driven brand development to executive leaders. She has also cultivated a distinctive niche for Sustena in creating value for private equity-backed portfolio companies, as these businesses need to navigate unique dynamics. Brenna’s skills in building long and trusted relationships with her colleagues and clients have been fundamental to Sustena’s continued success. 
Outside of the office
When Brenna is not working, she can often be found sailing with her partner Randy aboard their sloop Dazzle. They relish the opportunity to sail the waters of the Northeast US in the summer and southern Florida and the Bahamas in the winter, with their next destination to explore the Caribbean. When land-locked, Brenna enjoys the multicultural buzz of NYC and downtown Atlanta, perfecting favorite recipes or finding new ones. 
Education and service
Brenna graduated with a Bachelor of Arts degree from The Cleveland Institute of Art in 1988, where she also received the school’s top award – The Agnus Gund Memorial Scholarship, the first for a Graphic Design Major since 1965. Today, Brenna is a valued advisory board member to two organizations: Convergency Partners, a firm focused on guiding pioneering technology businesses in the increasingly digital and data science-filled world of financial services, and Xyla, an innovative organization of diverse practitioners focused on discovering the science of friendship to help people find new friends and to understand and deepen the friendships they already hold dear. Â
 
