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Predictive modeling must evolve to account for complex environments

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Defined by the unpredictable

A growing number of companies are deploying sophisticated predictive models powered by artificial intelligence and machine learning, and many are using them to inform critical decisions. Yet even the most advanced models couldn’t predict the arrival of the COVID-19 pandemic or Russia’s invasion of Ukraine, which serve as ongoing reminders of the limitations that come with trying to foretell the future.

Read the full article by Sean Beard in ReadWrite.

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Effective alignment between business and data architecture is key to unlocking monetization opportunities in modern enterprises….

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