CASE STUDY

Disrupting an Industry Through Transformative Rebranding

Client: Xactus

Operations centers

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Employees

At a glance

Challenge

Unite seven companies under a new master brand that affirms the organization’s position as an innovator dedicated to transforming the verifications industry.

Result

Pariveda designed an outcome-based platform that rallied internal teams behind a clear and unified perspective and made a bold, differentiating statement in the market.

Impact

The company emerged as a disrupter poised to lead the industry’s modernization.

The merger of UniversalCIS and Credit Plus combined seven of the nation’s leading mortgage verification technology providers to form the largest company in the industry, with over 6,500 clients and 12 operation centers across the U.S.

The new company saw a future beyond the credit reporting space. They had the scale, knowledge, and ambition to revolutionize the mortgage verification industry. What they didn’t have was a unified brand.

Disrupting an antiquated industry with a bold brand transformation.

Our client’s leadership team had a vision for their company that was focused on innovating the verification industry. However, their employees were still aligned with their legacy organizations and had little purview into this vision. Plus, employees and customers were unclear about the direction of the company’s capabilities and offerings.

Pariveda was brought in to define what the company represents and develop a new brand positioning and framework to inspire and unite combined teams and signal their focus on innovation.

How Pariveda empowered a brand transformation:

Created a bold name, Xactus, and a visual brand that departed from the legacy entities and reflected the company’s exacting precision and modern approach to a staid industry.
Highlighted the outcomes Xactus will deliver to clients, rather than the services, through messaging and positioning.
Crafted the “Advancing the Modern Mortgage” tagline to emphasize the speed, efficiency, and seamless digital delivery of their verification services.