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Alan Henson
WHAT WE DO

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We’re passionate about tackling the imperatives of modern leaders

Learn how we deliver on these essential, strategic needs that enable companies to sustain a resilient and impactful business.

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Building better healthcare outcomes, together

At Pariveda, we bring thought leadership to all healthcare industry challenges. Leveraging the benefits of advanced, emerging technologies and fresh perspectives….

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CASE STUDY

Engaging Customers Through a Reimagined Product Experience

Government building reflecting in steel and glass building on a sunny day
$ 0 M

News, data, and analytics company

0

Employees

At a glance

Challenge

Increase customer retention and acquisition by reimagining a SaaS product experience.

Result

Pariveda designed a front-end interface with simplified features and functionality that enabled users to effortlessly find and use information and features that fit their needs.

Impact

After the redesign, user adoption of new features and functionality increased by 60%.

GovContracting* offers a premium, subscription-based SaaS platform for government-related professionals to access data and analytics, news, and decision-making tools.

GovContracting’s national SaaS product for government contractors provides intelligence on the federal government’s budget, spending, and contract opportunities to help contractors make informed decisions. Over time, the product became saturated with more features, complicating navigation and usability.

The Challenge

Reimagining a SaaS product experience.

Although GovContracting’s SaaS product abounded with high-value features, they were hidden behind layers of complicated navigation and poor usability. Users struggled to navigate the site independently, relying on guidance from account managers throughout the customer lifecycle. This high-touch engagement frustrated users, strained account managers, and led to low license renewals.

Having established a strategic partnership with Pariveda, GovContracting came to us to redesign their product experience.

The Result

How Pariveda inspired confidence and trust with a three-phased plan:

The Impact

The redesigned platform instilled confidence in the product’s value and increased customer retention and acquisition. Pariveda also helped GovContracting’s technology team shift mindsets to agility and speed to market through rapid design, development, testing, and product releases.

With Pariveda’s guidance, GovContracting released a modern experience that delighted and engaged customers.

Learn how we deliver on the essential, strategic needs that enable companies to sustain a resilient and impactful business.

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Alan Henson
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