Engaging Customers Through a Reimagined Product Experience
News, data, and analytics company
GovContracting* offers a premium, subscription-based SaaS platform for government-related professionals to access data and analytics, news, and decision-making tools.
GovContracting’s national SaaS product for government contractors provides intelligence on the federal government’s budget, spending, and contract opportunities to help contractors make informed decisions. Over time, the product became saturated with more features, complicating navigation and usability.
Reimagining a SaaS product experience.
Although GovContracting’s SaaS product abounded with high-value features, they were hidden behind layers of complicated navigation and poor usability. Users struggled to navigate the site independently, relying on guidance from account managers throughout the customer lifecycle. This high-touch engagement frustrated users, strained account managers, and led to low license renewals.
Having established a strategic partnership with Pariveda, GovContracting came to us to redesign their product experience.
How Pariveda inspired confidence and trust with a three-phased plan:
The redesigned platform instilled confidence in the product’s value and increased customer retention and acquisition. Pariveda also helped GovContracting’s technology team shift mindsets to agility and speed to market through rapid design, development, testing, and product releases.
With Pariveda’s guidance, GovContracting released a modern experience that delighted and engaged customers.
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