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At a glance
Challenge
Increase customer retention and acquisition by reimagining a SaaS product experience.
Result
Pariveda designed a front-end interface with simplified features and functionality that enabled users to effortlessly find and use information and features that fit their needs.
Impact
After the redesign, user adoption of new features and functionality increased by 60%.
GovContracting* offers a premium, subscription-based SaaS platform for government-related professionals to access data and analytics, news, and decision-making tools.
GovContracting’s national SaaS product for government contractors provides intelligence on the federal government’s budget, spending, and contract opportunities to help contractors make informed decisions. Over time, the product became saturated with more features, complicating navigation and usability.
The Challenge
Reimagining a SaaS product experience.
Although GovContracting’s SaaS product abounded with high-value features, they were hidden behind layers of complicated navigation and poor usability. Users struggled to navigate the site independently, relying on guidance from account managers throughout the customer lifecycle. This high-touch engagement frustrated users, strained account managers, and led to low license renewals.
Having established a strategic partnership with Pariveda, GovContracting came to us to redesign their product experience.
The Result
How Pariveda inspired confidence and trust with a three-phased plan:
- Used design thinking techniques to empathize and understand the underlying user frustrations, synthesizing these findings into thematic areas for improvement.
- Created mockups and wireframes demonstrating how a new information architecture and product redesign could increase user confidence, success, and satisfaction.
- Implemented the product design and experience with minimal, large-scale, architectural changes to the back end and database structure.
The Impact
The redesigned platform instilled confidence in the product’s value and increased customer retention and acquisition. Pariveda also helped GovContracting’s technology team shift mindsets to agility and speed to market through rapid design, development, testing, and product releases.
With Pariveda’s guidance, GovContracting released a modern experience that delighted and engaged customers.
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