CASE STUDY

Transforming E-commerce Delivery With a Structured Approach

$ 0 M

In revenue

0 +

Employees

At a glance

Challenge

Improving user experience by transforming an inconsistent and unresponsive e-commerce platform.

Result

Pariveda implemented a structured design system that standardized common elements to improve customer and developer experiences and empowered self-service marketing through CMS integration that reduced complexity and simplified content management.

Impact

The website’s responsiveness and load times dramatically improved, enhancing mobile and desktop user experiences.

OnlineApparel* is a 16-year-old menswear company with 600 employees and annual revenue of $200 million.

As an ecommerce brand, OnlineApparel’s success was powered by the strength of their digital architecture. Over time, their internal technology platform and external website became bogged down with inconsistent features and inefficient processes.

Improving the customer and developer experience.

OnlineApparel was growing faster than its small technology team could competently manage. Throughout the site, common elements were implemented by developers in different ways, which meant component changes often resulted in changes across dozens of files, and the overwhelmed UX team had a sizeable backlog of improvements. Not only did they need to accelerate the development process, but they also needed to improve their marketing content management capabilities.

OnlineApparel hired Pariveda to implement a design system to improve the developer experience and facilitate faster content creation with a headless content management system (CMS).

How Pariveda empowered engineers, designers, and marketers in their daily work:

Identified pain points with the current system and recommended ways site changes could be simplified.
Coordinated with the UX director to standardize common site elements into a structured design system and built components to improve site usability, accessibility, and UX.
Architected, tested, and integrated a headless CMS for launching new marketing pages with zero code deploys so marketing teams could build and publish new site content rapidly.