CASE STUDY
Evolving an Industry Pioneer Through Brand Unification
Client: Procare
Market leadership
Childcare organizations leveraging their software
At a glance
Challenge
Unify multiple companies from recent acquisitions under one brand.
Result
Pariveda developed a new, compelling go-to-market story about Procare’s business value.
Impact
Procare’s 30-year legacy underpins the redesigned brand, instilling trust in their leadership position within the industry.
Procare is the leader in childcare management software with more than 30,000 organizations levering their software nationwide.
After a series of strategic acquisitions, Procare sought a clear, unified message combining their 30 years of market leadership with the value of their merged platforms.
The Challenge
Aligning multiple products from recent acquisitions under one brand with a unified message.
In a rapidly growing and fiercely competitive landscape filled with innovative start-ups, Procare felt like a dinosaur. The 30-year-old company was an industry pioneer with an outdated identity.
They engaged Pariveda to help them evolve and reinvigorate their brand to better resonate with customers, future advocates, and internal constituents. Taking a long-view approach was crucial to giving Procare a strong foundation to build on as the business evolved.
The Result
How Pariveda restored the brand of an industry pioneer:
- Developed a clear brand architecture and positioning that encapsulates the value of the entire organization while leaving room for each product to differentiate themselves.
- Highlighted Procare’s legacy in the industry as a true virtue by emphasizing the comprehensive control and trust the evolved business brings to customers.
- Created a vibrant new evolution of the visual brand to catch prospects’ attention through marketing materials and events.
The Impact
By aligning products within a clear brand architecture and modernizing the visual brand, Procare presented the market with a compelling new story about their broader business value.
The new Procare brand reinforces the benefit they offer their clients – to further their mission of enriching children’s lives.
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