UI / UX STRATEGY

Start with humans at the center of your solution

A human-centered approach that aligns with your overall business strategy will drive greater customer satisfaction and brand loyalty that lead to long-term success.

At Pariveda, we empower our clients to create meaningful experiences that connect with customers on a human level to drive customer satisfaction, loyalty, and business success.

Connect with our UI/UX strategy team

A strong UI/UX design is good for business

Design with purpose

A sound UX strategy enables powerful customer experiences by connecting business objectives, user needs, and technology enablement. At Pariveda, we combine our strong design, strategy, and technical capabilities to help our client envision the ideal experience upfront in a collaborative manner that builds alignment across stakeholders and product teams together, empowering every member to make decisions with the same intention that leads to positive business and customer outcomes.

Solve the right problems for the right people

People don’t buy products; they buy solutions to a problem. By approaching experience design problems in a human-centric way, we help our clients gain a deep understanding of their customer’s needs, expectations, motivation, and frustrations to ensure their products and services truly address their customers’ needs and drive desired actions.

Improve customer satisfaction and build brand loyalty

A well-crafted, frictionless user experience increases user satisfaction, which can lead to higher engagement, retention, and reduced support costs. When your customers feel connected and understood, this positive experience inspires loyalty and encourages referral which further enhances your brand reputation. Let us collaborate with you to uncover the best strategy to engage and delight your customers.

Unlock innovation

Customer behaviors and expectations are constantly evolving as the pace of innovation and technological advances are moving at an exponential rate. To stay competitive, businesses must find new ways to meet customer needs and exceed their expectations. Our interdisciplinary teams make data-driven designs from a human perspective to reframe customer needs with your business objectives in new ways to uncover solutions that leverage cutting-edge technology to give you a competitive advantage.

CUSTOMER EXPERIENCE INSIGHTS

Resource

Fuel Product Innovation with Design Thinking

Doris Lin

Customer Experience, CX Strategy, Digital Strategy, Product Design, UI/UX Strategy

November 20, 2024

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Resource

Enhance Customer 360 with second-party data using AWS and Dremio

Andrew Porter

Data & Analytics

October 17, 2024

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Perspective

5 reasons to hire a certified B Corp consulting firm

Tiffany Lentz

CX Strategy, Due Diligence

September 25, 2024

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A human-centered approach to your product strategy, design, and development drives business success, improves customer satisfaction, reduces support costs, and differentiates from your competitors.

Find out how our UI/UX strategy solutions helped a client delight customers with a better self-checkout experience.

Delighting Customers With Seamless Self-Checkout

Pariveda designed a customized web-based point of sale application that communicated with legacy software and peripherals to deliver a seamless…

A sound UX strategy ensures that the business vision, customer expectations, and technical capabilities are aligned and helps to prioritize resource and technology investments, and help businesses focused on solving the right problems for their target customers.

Supporting you through UI/UX design

Deep technology capability

Unlike creative agencies that may only focus on UI design, our in-house team has the technical know-how to implement the beautiful design seamlessly.

Cross-functional collaboration

We have a cross-functional team of experts who collaborate closely to ensure we meet our client’s business goals and strategic objectives.

Holistic approach

It’s not just about how something looks and feels but also about what we’re building and how it meets the needs of our client’s end-users.

Pariveda's UI/UX strategy and design process

Envision and discover

To ensure alignment with business objectives, it's crucial to build a shared understanding among key stakeholders regarding their common vision and goals. Empathy can be developed through user research, the creation of personas, and journey mapping. Additionally, conducting market research to comprehend the competitive landscape allows for the identification of gaps and opportunities in the marketplace.

Define, ideate, and prioritize

By leveraging insights from the Envision and Discover phase, we can frame or reframe the problem that needs solving, and identify opportunities along the user journey. This leads to ideation and the prioritization of ideas. Guiding principles for designing the user experience, such as simplicity, clarity, and accessibility, are established to shape the process. Lastly, defining success metrics provides measurable goals that support continuous improvement.

Prototype and test

We create low-fidelity prototype to rapidly test and validate design decisions, to high-fidelity UI designs that represents your brand values and visualizes the fully realized user experience

Build, measure, and learn

As the last step, we implement our build/measure/learn cycle, where we continuously collect and analyze data to gather insights on user behavior. Through this cycle, we can optimize the experience, refine the strategy, and enhance the value your customers.