WHO WE ARE

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WHAT WE DO

Brand Architecture
Brand Strategy
Employer Branding
Mergers & Acquisitions

We’re passionate about tackling the imperatives of modern leaders

Learn how we deliver on these essential, strategic needs that enable companies to sustain a resilient and impactful business.

HOW WE DO IT
CASE STUDIES
INDUSTRIES
Building better healthcare outcomes, together

At Pariveda, we bring thought leadership to all healthcare industry challenges. Leveraging the benefits of advanced, emerging technologies and fresh perspectives….

INSIGHTS
CAREERS

Choose a career that makes a difference
Peggy McHale headshot

Peggy McHale

Overview

Peggy recently retired as the managing partner and co-founder of C2G Partners (now Blend360), a Newark, New Jersey–based consulting firm that provides marketing and data science solutions to Fortune 500 companies. C2G was named for the seventh time to Inc.’s 500/5000 list as one of the fastest-growing companies in the United States and for the second time to Fortune magazine’s Inner City 100. Peggy is also the co-author of Black and White Strike Gold: Practical Nuggets to Grow Your Business and Lessons Beyond the Obvious – An Entrepreneurs Handbook. She was vice president of marketing at American Express for New Industries and headed up Multi-Cultural Marketing at AT&T. Peggy serves on the New Jersey Institute of Technology’s Undergraduate Research and Innovation Board. She is also a member of the Women Presidents’ Organization and the National Association of Corporate Directors. She has an MBA in Finance from St. John’s University and a BA from the College of Mount Saint Vincent.

Insights By Peggy McHale

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