GUIDE
Aligning perceptions for a stronger employer brand
- Uncover the invisible fractures in your employer brand with Accuiti®—bridging the gap between leadership and employee perceptions for a robust and aligned brand strategy.
In a world where a strong employer brand is key to attracting and retaining top talent, understanding the gap between employee and leadership perceptions is vital.
When leadership and employee perceptions of your brand are aligned, it strengthens your employer brand and fosters a culture of trust and transparency, essential components of a healthy workplace.
8 signs it’s time to work on your employer brand
Difficulty filling key positions
High attrition rates
Integration challenges post-merger or acquisition
Desire to reduce the high cost of talent acquisition
Need for more qualified applicants
Need to speed up time-to-hire
Low ratings on company review sites
Misalignment between the company’s stated brand and the employee experience
Measuring employer brand perception with a diagnostic approach
Accuiti® for Employer Branding provides insight into the differential between employee and leadership perceptions of key employer brand attributes in intuitive, visual displays for comparison and analysis.
Accuiti is a diagnostic tool that can help you identify areas for discussion and improvement. Accuiti plots senior leaders’ perspectives on their company’s strengths and challenges in intuitive, visual displays for comparison and analysis. Analysis of the Accuiti results helps to determine if it is time to refresh your Employer Brand strategy.
Download our one-pager on Accuiti® for Employer Branding
Test drive Accuiti® to see the difference first-hand
If you are interested in measuring alignment around your employer brand strategy, reach out for a live demo. Together, we will determine whether a complementary Accuiti diagnostic would be a good fit for your leadership team.
“Most of the leadership always assumed that we were aligned – but it wasn’t until we actually asked the questions and looked at the answers that we realized how misaligned we were.”
INSIGHTS
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Perspective
