PRESENTATION
Your blueprint for scaling customer success through consulting and system integrator partnerships
PRESENTATION
Elevate your SaaS strategy with services partnerships
In this insightful session, discover how to:
- Assess the need for deeper services partnerships to enhance your SaaS company’s customer success and navigate the complexities of consulting agencies and systems integrators.
- Understand the misalignment between typical SaaS incentives and the business models of services firms, and explore innovative ways to create mutually beneficial partnerships.
- Implement a customer journey framework that integrates services partners effectively, addressing customer needs holistically and driving growth for both parties.
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Thank you to Sunir Shah and the Cloud Software Association for their support of the broader software partnerships community.
"We are actually leaving quite a bit on the table…by potentially oversimplifying our worldview of partners and the partner archetypes that are out there for the sake of reach and scale."
Andrew Porter, Principal
The dichotomy between services and SaaS
When you launch a partnership, you’re immediately faced with a two-front battle of influence internally and externally. Looking at the external dynamics, perhaps the most significant challenge is to meaningfully address and communicate a core value proposition for the partnership that fits both the SaaS and Services firm.
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