WHO WE ARE

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WHAT WE DO

Brand Architecture
Brand Strategy
Employer Branding
Mergers & Acquisitions

We’re passionate about tackling the imperatives of modern leaders

Learn how we deliver on these essential, strategic needs that enable companies to sustain a resilient and impactful business.

HOW WE DO IT
CASE STUDIES
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Building better healthcare outcomes, together

At Pariveda, we bring thought leadership to all healthcare industry challenges. Leveraging the benefits of advanced, emerging technologies and fresh perspectives….

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CASE STUDY

Evolving an Industry Pioneer Through Brand Unification

Client: Procare

anonymous person holding an ipad with Procare Solutions login screen with new branding
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Market leadership

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Childcare organizations leveraging their software

At a glance

Challenge

Unify multiple companies from recent acquisitions under one brand.

Result

Pariveda developed a new, compelling go-to-market story about Procare’s business value.

Impact

Procare’s 30-year legacy underpins the redesigned brand, instilling trust in their leadership position within the industry.

Procare is the leader in childcare management software with more than 30,000 organizations levering their software nationwide.

After a series of strategic acquisitions, Procare sought a clear, unified message combining their 30 years of market leadership with the value of their merged platforms.

The Challenge

Aligning multiple products from recent acquisitions under one brand with a unified message.

In a rapidly growing and fiercely competitive landscape filled with innovative start-ups, Procare felt like a dinosaur. The 30-year-old company was an industry pioneer with an outdated identity.

They engaged Pariveda to help them evolve and reinvigorate their brand to better resonate with customers, future advocates, and internal constituents. Taking a long-view approach was crucial to giving Procare a strong foundation to build on as the business evolved.

Procare banner in an office

The Result

How Pariveda restored the brand of an industry pioneer:

The Impact

By aligning products within a clear brand architecture and modernizing the visual brand, Procare presented the market with a compelling new story about their broader business value.

The new Procare brand reinforces the benefit they offer their clients – to further their mission of enriching children’s lives.

Learn how we deliver on the essential, strategic needs that enable companies to sustain a resilient and impactful business.

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The latest industry perspectives, research, news, and resources

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