Evolving an Industry Pioneer Through Brand Unification
Childcare organizations leveraging their software
Procare is the leader in childcare management software with more than 30,000 organizations levering their software nationwide.
After a series of strategic acquisitions, Procare sought a clear, unified message combining their 30 years of market leadership with the value of their merged platforms.
Aligning multiple products from recent acquisitions under one brand with a unified message.
In a rapidly growing and fiercely competitive landscape filled with innovative start-ups, Procare felt like a dinosaur. The 30-year-old company was an industry pioneer with an outdated identity.
They engaged Pariveda to help them evolve and reinvigorate their brand to better resonate with customers, future advocates, and internal constituents. Taking a long-view approach was crucial to giving Procare a strong foundation to build on as the business evolved.
How Pariveda restored the brand of an industry pioneer:
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