CASE STUDY
Unite People by Codifying Shared Purpose
Client: Xactus
Operations centers
Employees
At a glance
Challenge
Unify internal teams around a new organizational culture after a merger.
Result
Pariveda built a cohesive brand framework by integrating the unique cultures of seven companies into a purpose-driven organizational identity.
Impact
Employees rallied behind a clear and unified vision that honored the distinct cultures and values of the legacy companies.
A merger that consolidated seven companies into one of the nation’s leading mortgage verification technology providers combined 750 employees across the United States.
The new company, which was named Xactus, underwent a complete brand transformation. To successfully integrate, the company needed cultural cohesion and alignment among all of its employees.
The Challenge
Aligning employees around shared goals and purpose.
A new industry leader was formed through the roll-up of seven businesses. Yet, employees showed loyalty to their legacy companies and were reluctant to embrace the cultural transformation. They also didn’t appreciate the greater purpose of their work and the positive impact they made on their clients.
Xactus partnered with Pariveda to unify these teams around a new organizational culture by developing a comprehensive purpose, vision, mission, and values framework.
The Result
How Pariveda fostered a sense of unity and purpose among employees:
- Developed a purpose, vision, mission, and values platform that integrated the unique cultures and standards of seven companies.
- Emphasized how Xactus’s products and services made a meaningful difference for mortgage lenders and homebuyers.
- Highlighted values alignment across the organizations and communicated them to employees.
The Impact
The new brand framework brought out the best of each company and lifted employee spirits by affirming their commitment and importance to the business.
Through Pariveda’s partnership, Xactus employees see meaning in their work – to help people achieve their dreams of homeownership.
Related specialties
Industry
Financial Services
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Employer Branding
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