WHO WE ARE

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WHAT WE DO

Brand Architecture
Brand Strategy
Employer Branding
Mergers & Acquisitions

We’re passionate about tackling the imperatives of modern leaders

Learn how we deliver on these essential, strategic needs that enable companies to sustain a resilient and impactful business.

HOW WE DO IT
CASE STUDIES
INDUSTRIES
Building better healthcare outcomes, together

At Pariveda, we bring thought leadership to all healthcare industry challenges. Leveraging the benefits of advanced, emerging technologies and fresh perspectives….

INSIGHTS
CAREERS

Choose a career that makes a difference

Jillian Haynes

Overview

As Sustena’s Senior Director, Creative Services, Jillian’s brand work spans strategy, project management, visual brand development, and implementation. A self-described jill-of-all-trades, Jillian’s branding superpower is approaching her craft through the dual lens of creativity and meticulous coordination, balancing the strategic and the tactical to ensure project success. She also leads Sustena’s Employer Branding efforts, helping companies harness their internal messaging to drive employee engagement, talent acquisition, and retention.​

Experience

Jillian began her career as a designer in B2B brand development before transitioning to the nonprofit space. There, she led Branding and MarCom initiatives for both national and NYC-based organizations, spanning the music education, performance arts, and animal welfare sectors, with a focus on institutional and event marketing.

Outside the office

When Jillian is not working, she loves spending time with her husband and two children, Indigo and Felix. She also enjoys gardening, practicing aerial arts, and attending live music and theater.

Education and service

Jillian graduated magna cum laude from Loyola University Chicago, with a Bachelor of Art degree in Visual Communication, and minors in Spanish and Psychology. She spent many years volunteering with her adopted pit bull, Fern, as a certified animal therapy team with the Good Dog Foundation, and now is active in a local community garden and community aid group in Lawrence, KS.