CASE STUDY
Synthesizing an Evolving Brand With Clarity and Renewed Purpose
Client: Syndigo
Decades of market focus
Global brands and manufacturers
At a glance
Challenge
Synthesize an evolving brand by seamlessly integrating a combination of capabilities through a clear, compelling story.
Result
Pariveda brought clarity and renewed purpose to our client’s brand with a benefits-driven story and dynamic visual identity.
Impact
This brand evolution redefined our client’s market prevalence and positioned them to continue leading the industry.
Syndigo serves over 50,000 global users with a comprehensive technology platform for retailers, brands, and distributors to manage their product content and data.
Through an acquisition, Syndigo expanded their capabilities, opening up new opportunities and accelerating growth. To remain an industry leader, the company needed a new, differentiated position in the marketplace that reflected the value of their solutions.
The Challenge
Defining a unique space in the market.
Syndigo understands that brand awareness at the most senior level is critically important to their business. As they evolved, their brand needed to evolve as well with a simplified, benefits-driven story.
Syndigo hired Pariveda to refresh their positioning, message, and visual brand to gain market advantage and stay ahead of competitors.
The Result
How Pariveda improved positioning to demonstrate value:
- Clarified core messaging that speaks to the comprehensive nature of Syndigo's core offering and highlights its key benefits.
- Developed the tagline “Products move when content flows™” to articulate Syndigo’s core offering.
- Brightened the color palette to symbolize a vibrant, digital-first tone that looks forward while preserving the company’s distinguished past.
The Impact
Syndigo’s new brand story illuminates the value of the unique combination of capabilities they offer clients.
Pariveda helped Syndigo project their core value of helping clients drive greater sales.
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