Synthesizing an Evolving Brand With Clarity and Renewed Purpose
Decades of market focus
Global brands and manufacturers
Syndigo serves over 50,000 global users with a comprehensive technology platform for retailers, brands, and distributors to manage their product content and data.
Through an acquisition, Syndigo expanded their capabilities, opening up new opportunities and accelerating growth. To remain an industry leader, the company needed a new, differentiated position in the marketplace that reflected the value of their solutions.
Defining a unique space in the market.
Syndigo understands that brand awareness at the most senior level is critically important to their business. As they evolved, their brand needed to evolve as well with a simplified, benefits-driven story.
Syndigo hired Pariveda to refresh their positioning, message, and visual brand to gain market advantage and stay ahead of competitors.
How Pariveda improved positioning to demonstrate value:
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