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CASE STUDY

Synthesizing an Evolving Brand With Clarity and Renewed Purpose

Client: Syndigo

rows of Syndigo branded powerpoint slides
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Decades of market focus

0 K+

Global brands and manufacturers

At a glance

Challenge

Synthesize an evolving brand by seamlessly integrating a combination of capabilities through a clear, compelling story.

Result

Pariveda brought clarity and renewed purpose to our client’s brand with a benefits-driven story and dynamic visual identity.

Impact

This brand evolution redefined our client’s market prevalence and positioned them to continue leading the industry.

Syndigo serves over 50,000 global users with a comprehensive technology platform for retailers, brands, and distributors to manage their product content and data.

Through an acquisition, Syndigo expanded their capabilities, opening up new opportunities and accelerating growth. To remain an industry leader, the company needed a new, differentiated position in the marketplace that reflected the value of their solutions.

The Challenge

Defining a unique space in the market.

Syndigo understands that brand awareness at the most senior level is critically important to their business. As they evolved, their brand needed to evolve as well with a simplified, benefits-driven story.

Syndigo hired Pariveda to refresh their positioning, message, and visual brand to gain market advantage and stay ahead of competitors.

Syndigo flyers

The Result

How Pariveda improved positioning to demonstrate value:

The Impact

Syndigo’s new brand story illuminates the value of the unique combination of capabilities they offer clients.

Pariveda helped Syndigo project their core value of helping clients drive greater sales.

Learn how we deliver on the essential, strategic needs that enable companies to sustain a resilient and impactful business.

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