Controlling Product Data to Power Ecommerce
A $121 billion multinational supermarket chain, GroceryCo*, employs 25,000 people across over 10,000 stores in 20 countries.
To expand its service reach via ecommerce, GroceryCo partnered with a third-party online delivery service. But manual content aggregation caused inefficiencies and inaccuracies in product inventory management, jeopardizing sales and the company’s ability to scale the service across all stores.
Enabling ecommerce scalability.
GroceryCo’s process for outputting product availability and data to a third-party online delivery partner was manual and inefficient. Product availability and pricing updates were slow and intensive auditing was necessary to ensure accuracy. The ecommerce team struggled to maintain product data quality and roll out their manual solution across the store portfolio.
GroceryCo hired Pariveda to help them develop a digital content aggregation system to effectively manage product availability, details, and price and scale ecommerce delivery nationally.
How Pariveda refocused the ecommerce team away from cumbersome manual processes:
Our solution allowed GroceryCo to scale the online business to nearly all stores nationwide and refocused the ecommerce team on higher-value business initiatives. Numerous updates, including adding real-time inventory and creating an internal pattern for uniquely identifying products, expanded our client’s flexibility and control over product data.
Pariveda’s custom software prepared GroceryCo to respond quickly to changing market conditions to drive long-term success.
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