Creating a Streamlined TV Experience
SatelliteTV* is a $6.9B, multichannel, video programming distribution company with approximately 14,000 employees.
Since SatelliteTV launched in the early 90s, the marketplace for video programming has evolved with more products and more competition. The company was pursuing strategies to rise above the noise and provide the best experience to customers.
Turning up the dial on user experience.
The television marketplace had become saturated and increasingly competitive. SatelliteTV sought to differentiate themselves from the crowd with a new product. They also wanted to make it easier and faster for customers to make purchase decisions.
SatelliteTV hired Pariveda to help them reach their modernization goals by designing optimized website experiences that seamlessly guided users through the customer journey.
How Pariveda catered to the right audiences:
Redesigning the top funnel positioned SatelliteTV to debut a new streaming product with modern capabilities and optimized SEO.
Pariveda’s frequent user testing model enabled SatelliteTV to move quickly from ideating to building.
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