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Alan Henson
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Learn how we deliver on these essential, strategic needs that enable companies to sustain a resilient and impactful business.

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CASE STUDY

Personalizing Customer Experiences With a Data Foundation

A hotel clerk is welcoming a family that is checking into a modern hotel.
$ 0 B

Hospitality group 

0 K

Employees

At a glance

Challenge

Understanding how to build a customer data foundation that supports enterprise business strategies and delivers exceptional experiences to every customer.

Result

Pariveda diagramed the current state to recognize pain points and areas of improvement, developed a high-level future state framework, and engineered an adaptable, long-term roadmap that maximizes outcomes over time.

Impact

The customer-centric approach allows the client to maximize the long-term potential of their customer data.

HotelCo* is an American multinational hospitality company that manages and franchises over 584 hotels and resorts across six continents with 360,000 employees.

The global pandemic created a massive shift in HotelCo’s customer base. Leadership saw an opportunity to understand customers better and empower a broader customer and loyalty strategy by improving how customer data is captured and leveraged.

The Challenge

HotelCo strives to deliver exceptional travel experiences through multiple channels. As their customer base dramatically shifted during the pandemic, they realized they didn’t understand their customers well enough to respond to their changing needs and preferences.

HotelCo hired Pariveda to help them develop a customer data strategy by documenting the current state, prioritizing key remediation areas, and building a long-term roadmap.

The Result

How Pariveda helped design an optimal path forward:

The Impact

Our client is now positioned to develop a customer data foundation grounded in understanding, alignment, and data collaboration across the organization.

Pariveda empowered our client to deliver frictionless, personalized customer experiences.

Learn how we deliver on the essential, strategic needs that enable companies to sustain a resilient and impactful business.

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