Personalizing Customer Experiences With a Data Foundation
HotelCo* is an American multinational hospitality company that manages and franchises over 584 hotels and resorts across six continents with 360,000 employees.
The global pandemic created a massive shift in HotelCo’s customer base. Leadership saw an opportunity to understand customers better and empower a broader customer and loyalty strategy by improving how customer data is captured and leveraged.
HotelCo strives to deliver exceptional travel experiences through multiple channels. As their customer base dramatically shifted during the pandemic, they realized they didn’t understand their customers well enough to respond to their changing needs and preferences.
HotelCo hired Pariveda to help them develop a customer data strategy by documenting the current state, prioritizing key remediation areas, and building a long-term roadmap.
How Pariveda helped design an optimal path forward:
Our client is now positioned to develop a customer data foundation grounded in understanding, alignment, and data collaboration across the organization.
Pariveda empowered our client to deliver frictionless, personalized customer experiences.
Explore more success stories
Want to talk?
Looking️ for️ a️ team️ to️ help️ you️ solve️ a️ complex️ problem?️