Overview
Saf leads strategic sales, solutioning, and business development for Pariveda’s East region (Toronto, NY, Atlanta, Philadelphia, and DC), bringing a collaborative approach to building client and partner relationships. Saf helped launch Pariveda’s Toronto office and establish our broader Canadian presence. He brings a global perspective, having worked extensively across Canada, the United States, and Australia. His areas of expertise include digital & data strategy and transformation, new product introduction, cloud-enabled business transformation, and practice leadership across several industries, including Energy, Telecommunications, Media, Healthcare, and High Tech.
Experience
He has over 20 years of cross-industry management and technology consulting experience and has helped Fortune 500 companies navigate an ever-changing digital landscape. He has been well regarded as a strategic advisor and an execution-minded leader ready to “roll up his sleeves” and drive the right business outcomes.
Before joining Pariveda, Saf spent nearly two decades with Accenture, where he held a variety of roles. In his last role at Accenture, he served as the Managing Director overseeing Accenture’s P&L with Microsoft in Canada and helping clients across industries leverage cloud and data for transformation. Prior to this, he ran the Canadian technology consulting business for clients in the Telecommunications and Media space, leading numerous teams and programs to transform their business and digital landscape
Outside of the office
Saf reads voraciously, enjoys weightlifting & fitness, and spends time outdoors with his family. Being a ‘Third Culture Kid,’ Saf takes every opportunity to travel and expose his family to different countries, cuisines, and cultures.
Education and service
Saf graduated with a Bachelor of Applied Science and Engineering (Electrical) from the University of Toronto. He stays engaged with his alma mater by serving as a Board Director with the University of Toronto Alumni Association, which focuses on maintaining strong connections between alumni, students, and faculty. He is also a board member of the Women in Communications and Technology (WCT), a not-for-profit focused on empowering women leaders and advocating for gender equality in Canada’s digital economy. Saf also volunteers with The Entrepreneurship Hatchery, a Toronto-based startup incubator, and has advised several ventures.
