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WHAT WE DO

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Brand Strategy
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We’re passionate about tackling the imperatives of modern leaders

Learn how we deliver on these essential, strategic needs that enable companies to sustain a resilient and impactful business.

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Building better healthcare outcomes, together

At Pariveda, we bring thought leadership to all healthcare industry challenges. Leveraging the benefits of advanced, emerging technologies and fresh perspectives….

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CASE STUDY

Championing Frontline Workers Through People-Centric Rebranding

Client: Redzone

five slides showing Redzone's brand guidelines
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Increase in website traffic

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Connected Workforce Solution for manufacturers big and small

At a glance

Challenge

Humanize a frontline software company by harnessing a people-centric vision and ethos.

Result

Pariveda developed a compelling new brand platform that reflects our client’s human-focused approach and positions frontline workers as brand heroes.

Impact

The company achieved measurable success across key KPIs and met yearly goals ahead of schedule.

Redzone is a purpose-built, productivity-focused software company dedicated to connecting frontline workers within the food, beverage, and CPG industry to share knowledge and work more efficiently.

Struggling with low awareness and differentiation within the industry, Redzone needed to increase name recognition, grow market leadership, and win more enterprise business.

The Challenge

Renewing a brand that empowers, engages, and energizes the frontline.

Since 2014, Redzone had been refining its platform, balancing its growth and impact, and fervently standing behind its unique people-centric mission.

Due to a changing landscape, and newly emerging competitors, the company needed to differentiate itself from other workforce solutions. They hired Pariveda to clearly articulate their value and completely reimagine the look and feel of the company to reinforce the new brand.

Redzone's icon suite

The Result

How Pariveda positioned frontline workers as brand heroes:

The Impact

By harnessing the power of the connected worker, Redzone reported a 60% increase in website traffic, an uptick in media coverage, and a spike in new enterprise business.

Pariveda helped Redzone reinforce its value proposition as a champion of the frontline worker.

Learn how we deliver on the essential, strategic needs that enable companies to sustain a resilient and impactful business.

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