Championing Frontline Workers Through People-Centric Rebranding
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Connected Workforce Solution for manufacturers big and small
Redzone is a purpose-built, productivity-focused software company dedicated to connecting frontline workers within the food, beverage, and CPG industry to share knowledge and work more efficiently.
Struggling with low awareness and differentiation within the industry, Redzone needed to increase name recognition, grow market leadership, and win more enterprise business.
Renewing a brand that empowers, engages, and energizes the frontline.
Since 2014, Redzone had been refining its platform, balancing its growth and impact, and fervently standing behind its unique people-centric mission.
Due to a changing landscape, and newly emerging competitors, the company needed to differentiate itself from other workforce solutions. They hired Pariveda to clearly articulate their value and completely reimagine the look and feel of the company to reinforce the new brand.
How Pariveda positioned frontline workers as brand heroes:
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