CASE STUDY
Championing Frontline Workers Through People-Centric Rebranding
Client: Redzone
Increase in website traffic
Connected Workforce Solution for manufacturers big and small
At a glance
Challenge
Humanize a frontline software company by harnessing a people-centric vision and ethos.
Result
Pariveda developed a compelling new brand platform that reflects our client’s human-focused approach and positions frontline workers as brand heroes.
Impact
The company achieved measurable success across key KPIs and met yearly goals ahead of schedule.
Redzone is a purpose-built, productivity-focused software company dedicated to connecting frontline workers within the food, beverage, and CPG industry to share knowledge and work more efficiently.
Struggling with low awareness and differentiation within the industry, Redzone needed to increase name recognition, grow market leadership, and win more enterprise business.
The Challenge
Renewing a brand that empowers, engages, and energizes the frontline.
Since 2014, Redzone had been refining its platform, balancing its growth and impact, and fervently standing behind its unique people-centric mission.
Due to a changing landscape, and newly emerging competitors, the company needed to differentiate itself from other workforce solutions. They hired Pariveda to clearly articulate their value and completely reimagine the look and feel of the company to reinforce the new brand.
The Result
How Pariveda positioned frontline workers as brand heroes:
- Developed a messaging platform that speaks to Redzone’s core strengths and key points of differentiation.
- Simplified and reframed the brand’s positioning around educating clients on core offerings.
- Designed a new logo that emphasizes their core values of teamwork, community, and dignity.
The Impact
By harnessing the power of the connected worker, Redzone reported a 60% increase in website traffic, an uptick in media coverage, and a spike in new enterprise business.
Pariveda helped Redzone reinforce its value proposition as a champion of the frontline worker.
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